The British television series, Black Mirror, has released it's 5th season. While the entire series explores techno-paranoia, Smithereens hits a little closer to home as it exposes several troubling themes as they relate to social media. In short, the story is about a man who acquires a fake ride-share driver account and posts outside of … Continue reading Holy Smithereens! →

As tech and consumer engagement with content evolves, brands are turning to native advertisements to push their products. These articles, info-graphics, videos (etc.) are designed to blend in to publication editorial styles and tone. The advertisements also provide the type of information expected by the target audience. When done correctly, native ads are consumed without … Continue reading I Spy a Native Ad →

It doesn't take a sports enthusiast to recognize how the Adidas brand is re-positioning itself in the market. In an attempt to meet its competitor head on, Adidas has rooted its marketing strategy around two ideas: taking risks and innovation. Because of big data, Adidas has been able to evolve their brand and connect with … Continue reading Adidas is Crushing Big Data →

There's something brewing in the tech world that may effect the internet as we know it. The western idea of an "open internet" is losing it's appeal internationally and other countries are developing alternatives. The idea has been coined "splinternet" and refers to the internet being split on account countries' stances or approaches to topics … Continue reading Split Internet →

Once again, Syracuse has made it on a naughty list - this one having to do with the digital divide. As of 2017, the U.S. Census Bureau ranked Syracuse as the 10th worst city - as it relates to digital connectivity - in the nation. Of the approximate 55K households, roughly 13K cannot connect to … Continue reading We’re Number Ten! →

Has anyone heard of Untappd? Their tagline is "Drink Socially" and they boast about being an app to "discover and share your favorite beer". I like beer. (More than likely, I won't download the app but I understand how beer enthusiasts could appreciate the platform.) Before I go further, I'd like to wonder - if … Continue reading Is Untappd Tapped Out? →

I don't know about you all, but I have a serious love-hate relationship with technology and the advances that are being made. Let's be clear, I have an iPhone, an Amazon Echo Dot and Google Home. Still, I can't help but feel a little weird about how acceptable it is to be so lazy...or so … Continue reading Hey Siri, Mind Your Business. →